Marketing Calculator: Measuring and Managing Return on Marketing Investment by Guy R. Powell

Marketing Calculator: Measuring and Managing Return on Marketing Investment



Download Marketing Calculator: Measuring and Managing Return on Marketing Investment




Marketing Calculator: Measuring and Managing Return on Marketing Investment Guy R. Powell ebook
Page: 300
Format: pdf
ISBN: 9780470823958
Publisher: Wiley, John & Sons, Incorporated

Marketing calculator Measuring and managing return on marketing investment "If you want to measure and improve your marketing effectiveness, Guy Powell offers the best guidance. His new book shows how you can obtain and analyze data and adjust your marketing mix to optimize your performance. The book's cases richly illustrate that marketing measurement and optimization is possible." -Philip Kotler S.C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University With this book effective marketing becomes a learnable skill with clear rules. Guy Powell provides an ... MORE EBOOKS:







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